I make marketing simple

for attractions, events and charities.

Specialist in destination, attraction and mission-led marketing.

I’m Sally Boyce. A marketing strategist and hands-on operator with a serious soft spot for attractions, events, and all things seasonal.

From shaping big-picture direction to updating the 97th version of a campaign spreadsheet, I’ll meet you where you are — with insight, empathy, and a bit of dry humour.

I’ve spent years inside visitor attractions and seasonal businesses, so the (endless) quirks, crunch times and (oftentimes odd) customer behaviour is nothing new to me.

With me you get the specialist skills you need, without the pretence. I’ll be an extension of your team. No fluff. No gatekeeping. Just clear, empowering marketing support.

Get in touch

What Surreal Bee can do for you

Strategy and big picture direction

I’ll dig into your commercial and marketing ideas, diversification plans, revenue stream building concepts and brand awareness goals with you, and translate them into tangible and actionable strategies and plans.

Copywriting and content writing

Preparing copy for your website, social media, emails, blog, packaging, press releases, adverts, presentations and reports.

Campaign planning and channel strategy

I'll support you in creating an actionable campaign plan, offering proposition, goal setting and channel selection advice.

Social media and community strategy

Identifying opportunities, optimising your existing presence and reaching new audiences.

Website management and optimisation

Creating and curating content for your website. Developing content strategies and optimising performance. Building reporting structures, dashboards, spreadsheets and explorations.

Extension of your in-house marketing team

Assimilate with your existing team to support in any areas with a resource or experience gap.

Project scoping and management

Is there a specific project you’d like support in scoping? I will build out a project plan and execute.

Other areas

Including email marketing, paid media management, creative briefing, comms planning and drafting, operational and service communications, presentation and script writing.

Recent clients

Eden
Project

Logo of the Eden Project featuring stylized green leaf design and the words 'eden project' in lowercase letters.

Eden
Sessions

Logo for Eden Sessions featuring the word "eden" in stylized lowercase letters above the word "sessions."
A graphic of a lion's face with a crown and a castle in the background, all in orange on a black background.

Longleat

Logo for Cheddar Gorge & Caves featuring stylized mountains, a bird, and text

Cheddar Gorge
& Caves

Nice things people have said about me

  • A woman with long curly hair smiles to camera with flowers in the background

    “I could unequivocally rely on [Sally] to deliver. No task was too daunting.”

    Julie Cresswell Buck - Interim CMO, Eden Project

  • A man with short dark hair smiles to camera with a plain white background

    “Sally earned a reputation for being the go-to marketing person for high profile projects. She was more than a safe pair of hands.”

    James Bailey - Marketing director, Longleat

  • A woman with straight brown hair and glasses smiles to camera with green foliage in the background

    “Her ability to set up, interrogate and clearly interpret digital campaign data, as well as introduce marketing best practice was inspiring. I learned so much working with her.”

    Kathryn Nichols - Senior Digital Design Manager, Eden Project

Fancy a chat?

Fill in the contact form or drop me an email and let me know what’s on your mind.